Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products 3. The customization of products, online and offline by customers helps them to configure their products as per the needs 5. Dell ProSupport is an excellent service feature providing customer service 24x7 for the entire year 7. Lack of Dell Stores as main business is done online, can be an issue for some customers.
It is estimated to expand at a CAGR of 0. In terms of volume, the market is anticipated to register a CAGR of 1. Growing internet penetration, rising disposable incomes, swelling global population, and increasing awareness among consumers about emergence of novel technologies are among the primary growth stimulants for the market.
A number of consumers these days prefer cross-functional devices that offer integrated features and capabilities in the same device.
This has encouraged the development of multifunctional devices. Laptops offer extensive diversity in their application areas, ranging from business and education to entertainment.
Furthermore, high investments, availability of economical devices due to mass production, and a range of diverse applications are projected to provide a fillip to the market. In addition, a high degree of digital convergence and continuous product innovation initiatives undertaken by key manufacturers are poised to aid in catapulting sales of the device over the forecast period.
Booming e-commerce coupled with surging demand for gaming devices is likely to play a key role in bolstering the demand for the device over the coming years.
However, proliferation of smartphones is expected to make inroads in sales of laptops during the forecast period. Smartphones offer several benefits over laptops, including low price, portability, long-lasting battery life, increased storage, advanced features such as camera, GPS, mobile payments, music, location-based advertising, internet access, and smooth communication.
This is prompting consumers to opt for smartphones. Type Insights By type, the market is bifurcated into traditional and 2-in-1 laptops.
Inthe traditional laptops segment represented over Traditional ones offer advantages such as more storage space, powerful processor, bigger screen size, and increased Random Access Memory RAMamong others. Meanwhile, the 2-in-1 laptop segment is estimated to post the highest CAGR exceeding 1.
This may be attributed to continuous innovations in design, which is leading to reduced size and easy portability. Moreover, this type integrates capabilities of a laptop and tablet into one device, offering benefits such as energy efficient processors, light weight, and increased number of ports.
Screen Size Insights Besides gaming, these laptops are largely used in corporate offices as their widescreen monitors tend to be thin and can aid in clearing space-constrained office places, helping maximize productivity. Hence, the segment commanded more than half of the market revenue in and is anticipated maintain its position throughout the forecast horizon.
Furthermore, the 13" to They are suitable for gaming and business applications as they have enhanced graphics card, high-resolution display, and sufficient storage.
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Moreover, they possess effective features such as long battery life, powerful processors, light weight, and cost-effective price. Rise in their sales is likely to support the growth of the overall laptop market. They are also poised to be the fastest growing segment during the forecast period.
Array of features available at a considerably reasonable price makes them the preferred price range among consumers. They are suitable for diverse applications such as personal, business, and gaming. They also come with a long battery life, wide display screen, robust processor, and attractive design.
Moreover, numerous businesses either adopt a policy called Bring Your Own Device BYOD when it comes to hardware or still follow the standard practice of providing employees with primary devices such as laptops.
In addition, business laptops have a rugged design, wide-screen displays, superior graphics, faster processors, and enhanced connectivity options. They are reasonably priced and have a long lifespan.
Owing to these factors, business types counted for the leading share in the market in Furthermore, burgeoning popularity and high investments in gaming are leading OEMs to focus on making gaming laptops more accessible to end users by plummeting their prices, providing attractive offers, and strengthening their gaming product portfolio.
Having said that, the gaming segment is expected to experience the highest CAGR during the forecast period. Rising demand for gaming laptops among youths and professional gamers is bolstering market growth. Moreover, growing popularity of augmented reality and virtual reality is estimated to play an important role in augmenting the demand for gaming types from to However, these regions are anticipated to witness a decline in terms of revenue over the forecast period.Analyze Dell Technologies Inc.
(DVMT) using the investment criteria of some of the greatest guru investors of our time. Case Analysis: Dell Corporation By: Ijaz Qureshi & John Muffich look how Dell is standing in the market compare to its competitors in I.T industry.
External Factor Evaluation Matrix unforeseen reason Michael Dell is not able to lead the company? What is the second.
The market is characterized by intense competition with the presence of several giants including Dell; HP Development Company, L.P., ASUSTeK Computer Inc.; Apple Inc.; and Acer Inc.
Some of the key market incumbents are making substantial investments in R&D initiatives with a view to manufacture more affordable laptops whilst keeping pace with. Dell is one company where the direct orders to its home site are also fantastic.
This is because Dell offers you to build up your laptop with the specifications that you want, thereby giving you a customised laptop. Market analysis in the Marketing strategy of DELL –. Learn about Dell's chief competitors in both the business and consumer computing sectors, and how the company has shifted more toward the business market.
SWOT Analysis of Dell Corporation mbalectures October 20, January 22, Comments Dell Corporation was founded by Michael Saul Dell (one of the richest people in the world, with a net worth of US$14 billion in ) in