There is a common misconception that social media only benefits consumer brands. The truth is … social media can equally benefit both consumer and business-to-business brands if a clearly thought out and well written social media strategy is in place. There are at least five solid strategic reasons why B2B companies should be on social media. The single most important benefit of social media for B2B marketers is the opportunity to increase awareness of your brand.
Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High Germanbrinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond.
Later the firebrands were replaced with branding irons. Through that association, the term eventually acquired its current meaning. History[ edit ] In pre-literate society, the distinctive shape of amphorae provided potential consumers with information about goods and quality.
Amphorae for wine and oil, Archaeological Museum, Dion.
Branding and labelling have an ancient history. Branding probably began with the practice of branding livestock in order to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2, BCE. Branding was adapted by farmers, potters and traders for use on other types of goods such as pottery and ceramics.
Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Systematic use of stamped labels dates from around the fourth century BCE.
In a largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality. These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to the consumer through branding.
Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality.
Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture such as Attianus of Lezoux, Tetturo of Lezoux and Cinnamus of Vichy have been found as far away as Essex and Hadrian's Wall in England.
Illuminating Brands Bridging Knowledge Gaps Understanding Targets Inspiring Communications Unlocking Insights. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. AS A STRATEGIC CONSULTING FIRM, Chromium has a powerful formula to develop remarkable brands with vibrant corporate cultures that outshine competitors.
A series of five marks occurs on Byzantine silver dating from this period. We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time.
Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop. Museo Bellini In ancient Romea commercial brand or inscription applied to objects offered for sale was known as a titulus pictus. The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer.
Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims.
The mosaic depicts four different amphora, one at each corner of the atrium, and bearing labels as follows: Wine jars, for example, were stamped with names, such as "Lassius" and "L. Eumachius"; probably references to the name of the producer.
Back section of a bracelet clasp with a hallmark of Hunnish craftsmanship, early 5th century The use of identity marks on products declined following the fall of the Roman Empire. However, in the European Middle Ages, heraldry developed a language of visual symbolism which would feed into the evolution of branding,  and with the rise of the merchant 's guilds the use of marks resurfaced and was applied to specific types of goods.1.
Intoduction. The field of talent management is maturing and there are now significant debates about the breadth and focus of the function. Practitioners face choices about the design, role, remit, return on investment and ownership of talent functions, along with potential contributions to strategic workforce planning, employer branding, and global capability transfer.
Ten3 BUSINESS e-COACH - MARKETING STRATEGIES: Marketing strategy is essentially a pattern or plan that integrates your organization's major goals, policies, and action sequences in a cohesive whole. Marketing strategies are generally concerned with four Ps: product strategies, pricing strategies, promotional strategies, and placement strategies.
Understanding and measuring the emotional connection consumers have with their bank or credit union is the key to growth and profitability in an otherwise undifferentiated financial services marketplace. The 4 ideas transforming how you hire The way you hire is changing.
They are all about killing the transaction in recruiting, making hiring more strategic, and letting recruiters and hiring managers focus on what they do best — building relationships.
Brand Strategy Key Concepts & Steps Before you begin. Before working on your brand strategy, make sure you’ve identified your competitive positioning strategy – your brand strategy will bring it to life..
If you have a brand strategy, make sure it’s as effective as possible. Currently the Creative Director of Jónsson & Le’macks Communications agency which he co-founded in At J&L he has let the branding and communications for Landsvirkjun, Landsbankinn, 66°North, Íslandsbanki, Sjóvá and TM, insurance firms and Reyka Vodka, among many others.